We all know Emma Watson as Hermione Granger, from the Harry Potter films. Hermione started out as the know-it-all that no one really wanted to hang out with. As she grew up and changed from film to film, we saw that she was a strong, intelligent, and clever young woman, who was not afraid to fight for what is right. Now we know her has Belle, in the new live action film of “Beauty and the Beast”. Again, Emma Watson played a character that was strong and intelligent, but did not fit in with social norms and would not let anyone else define who she was or would become. Emma Watson also dedicates lots of her time to being an activist for women’s rights and launched the HeforShe campaign, which encourages men to stand up for women’s rights and empowerment. Emma Watson is a smart, poised and witty young woman. Even when she is playing a character, there are bits of Emma’s true self that comes through, and I think that enhances the character. I would not be able to explain Emma Watson as a new heroine without using the Feminist Criticism framework. A large idea from this criticism’s point of view is “Who has the power?”. Emma Watson’s HeforShe campaign is all about getting men to advocate for women. If we live in a world where men hold the power, then women need to use that power to get their voices heard. “HeForShe is inviting people around the world to stand together to create a bold, visible force for gender equality. And it starts by taking action right now to create a gender equal world” (HeforShe mission).Emma’s HeforShe speech. In the new “Beauty and the Beast” movie, Watson’s portrayal of Belle, was independent and strong-minded. She was not going to settle for anything ordinary or typical and she was definitely not going to let anyone besides her choose her life. Watson played Belle as a modern-day feminist. Using the framework of Posthumanism, which criticizes the idea of humanism and how humans are the top priority and can make way for all of their needs; not caring how it affects the world. With that theory in mind, Emma Watson uses her influence to spread the message of equality. This is our world, but both men and women need to work together and work hard to keep the amazing things that we have. “Young girls are told to be the delicate princess. Hermione taught them that you can be the warrior”-Emma Watson. Belle and Hermione were two different characters that Emma Watson has played, however, they were both strong, leading, female characters and I think that they inspire many young girls today and will for years. As a new heroine, Emma Watson displays on and off screen what women are capable of doing, and it is anything that they want.